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Opinion: Why Dreamworks Should Do 'ROTG 2'
So, as some of you may or may not know, DreamWorks hasn't exactly been doing too hot lately. Actually, they haven't been doing too hot for the past several years.
Thanks to a host of different factors - including, but not limited to, poor marketing decisions, management, and financial investment choices by DreamWorks' CEO and executives - the animation company just keeps fumbling with the Idiot Ball time and time again. Concerning 'Rise of the Guardians', this trend was first seen by me after DreamWorks' layoffs and taking a hit from the movie's release in 2012. From articles on the subject:
I can’t remember a time when I've heard DreamWorks Animation CEO Jeff Katzenberg sound so down on an earnings call — and it’s mostly due to the red ink for Rise Of The Guardians. Even when an analyst congratulated him for the Oscar he just picked up for his charitable work he said that “we have good days and bad days.” This apparently was one of the latter ones. G